You'll be prepared for a range of careers and cultivate your ability to deal effectively with the challenges of a continually changing, increasingly competitive global business environment. Through our core courses, you build a foundation of basic knowledge and skills.
Sample Electives Overview*
*Electives are subject to change. The electives below are a sampling of previously offered electives. For a list of current electives offered, visit our course catalog.
New Product Development
Why do some companies consistently outperform other companies in developing successful new products and services? Why do so many new products fail in the marketplace? This course introduces students to the major activities involved in developing new products and services. Emphasis is on learning practical skills and techniques that can help students be successful in a product development environment. As part of the course, students may work on a new product development project.
Business Law
Covers the study of the legal environment of business. Subject matter includes an introduction to the American legal system, legal reasoning, contracts, agency, business organizations, and government regulation. Provides students with a basic understanding of the significant legal issues that confront managers and executives.
Power and Influence in Management
Most social scientists define power as "the capacity to get what you want over the resistance of others" and influence as "the translation of power into action". Power and Influence in Management examines the bases of subunit and individual power in organizations and the means by which subunit and individual power is translated into influence.
Negotiation in Organizations
Designed to help students develop the ability to effectively negotiate in a competitive business environment. Focuses on negotiation skill-building in the areas of individual conflict management, team management, performance appraisal, corporate impression management and inter-organizational project management.
Marketing Strategies
Examines process by which organizations develop strategic marketing plans. Includes definition of activities and products, marketing audits, appraising market opportunities, design of new activities and products, and organizing marketing planning function. Applications to problems in private and public sector marketing
Entrepreneurship Clinic
Provides the necessary analytical and design tools to create and evaluate business ideas and refine potential business models based on emerging technologies. Students learn to work closely in small, interdisciplinary teams to synthesize technical, strategic, and marketing needs and resources into designs for new ventures.
Management of Innovation
Focuses on the management of technology-based innovation, including the impact of new technologies on industries, dominant designs, incremental and transformative innovations, and the life-cycle of products. Examines the organization of highly innovative firms, and the relationship of core competencies to both innovation and rigidity. Addresses the relationship of innovation to management practices such as leadership, competitive strategic planning and teamwork by using cases and field studies. Students perform an innovation audit of an area firm.
Healthcare Analytics
Designed to give students an understanding of the U.S. healthcare system and application of advanced analytics for data-driven insights in various healthcare domains towards improving patient and provider experience, improving care quality, and reducing healthcare cost. Introduces students to advanced analytics framework, key artificial intelligence and machine learning concepts.
Digital Marketing
Course equips students for a career in digital marketing and social media. Topics include online advertising, search engine optimization, interactive marketing, online privacy issues, e-commerce, social influence, social network theory, measurement of social influence and integrating social and traditional media.
