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Top Award for Marketing Research
The Journal of Marketing Research has recognized Assistant Professor Mike Palazzolo with the 2019 Paul E. Green Award for his paper “Frugality is Hard to Afford.”
The Journal of Marketing Research has recognized Assistant Professor Mike Palazzolo with the 2019 Paul E. Green Award for his paper “Frugality is Hard to Afford.”
For Forbes, Lecturer Suzy Taherian defines new roles—such as Chief Culture Officer, Traffic Cop, and Prophet—board members must assume during crises like the COVID-19 pandemic.
Lecturer Suzy Taherian, in her recent blog for Forbes, shares the outlook for private equity investment given the fact that lenders are looking at shorter-term loans since the long-term horizon is unclear.
For Forbes, Lecturer Suzy Taherian lists five ways CEOs can find alternatives to survive in this difficult economy, recognizing the importance of health care, transportation and supply chains.
For Forbes, Lecturer Suzy Taherian says CEOs who effectively manage bad news can help their organizations recover more quickly, especially right now during the crisis.
Neiman Marcus—following J.Crew—is expected to file for bankruptcy. In Forbes, Lecturer Suzy Taherian says CFOs need to fully understand bankruptcy as an option.
For Forbes, Lecturer Suzy Taherian shares what CFOs should know about recent government funding to help businesses cover payroll, utilities, rent, and interest.
For Forbes, Lecturer Suzy Taherian provides insight into CFOs' qualms in applying for government-provided forgivable loans following the passage of the $2 trillion CARES stimulus bill.
What will the economic recovery look like? Lecturer Suzy Taherian discusses V, U and L-shaped recovery curves for multiple businesses in her latest blog for Forbes.
Professor Hemant Bhargava blogs about his landmark 2007 study on the early days of search advertising, recently honored with INFORMS' Test of Time Paper Award.
(Editors’ Note: Bhargava, Feng and Pennock’s 2007 landmark paper “Implementing Sponsored
Research by Greta Hsu examines the growth of vape devices and how the makers of such products took steps to get them quickly accepted. These steps in turn led them into a trap of their own making.
Lecturer Suzy Taherian discusses the dramatic fluctuations in insurance costs and reimbursements due to the global pandemic and what roles businesses will play going forward.
For Forbes, Lecturer Suzy Taherian shares the five hidden advantages MBAs have that make them more resilient and better able to succeed in this uncertain job market.
(Editor’s note: This article by Suzy Taherian first appeared on Forbes’ CFO Network
UC Davis Study Examines How E-cigarettes’ Reputation Declined Over Time
Professor Greta Hsu’s research of efforts to promote e-cigarettes as a healthier alternative to combustible cigarettes have instead backfired.
Industries often position products to tout the benefits of one category over another—such as the higher
Professor Hemant Bhargava advises policymakers that reopening the economy should be viewed as a collection of simultaneous, rapid, data-driven science experiments.
Professor Kim Eslbach says it's better to prevent burnout rather than treat it, and the best way to prevent it is boosting employee engagement, which clearly addresses the no-control-or-autonomy cause of burnout.
In Forbes, Lecturer Suzy Taherian explains how companies need to go back to the drawing board and build a resilient budget and forecast for 2020—and beyond.
“Many investors consider purchasing only stocks that have first caught their attention,” according to a study by Professor Brad Barber, ignoring low-risk stocks that have high potential in this volatile market.
The surge of COVID-19 information has been almost as overwhelming as the surge occurring in medical facilities. Lecturer Suzy Taherian says in many ways the digital divide has become a “digital chasm.”
Professor Alan Taylor tells the Wall Street Journal the government and the private sector are going deeper in the hole to survive the economic shutdown, which could be a drag on any future recovery.